
New arrivals!

Upcoming Pop-Up Shop Dates
Saturday, September 16 | 10-4PM | Penoach Winery in Adel, IA
Saturday, September 23 | 10-2PM | Bottled Bliss Shop & Snack in Boone, IA
Sunday, September 24 | 1-5PM | Rose Farm in Norwalk, IA
Thursday, September 28 | 5-9PM | LIVE Hydration in Ames, IA
Friday, September 29 | 10-7PM | Rural Roadtrip at Feathered Farmhouse in Sigourney, IA
Saturday, September 30 | 9-3PM | Market on Hubbell in DSM, IA
If you would like to schedule b.e.good for a private shopping party at your home, email your request to hello@shopbegood.com!
Shop the Signature collections!
Behind b.e.good
What is the meaning of b.e.good?
The heart behind b.e. good is my name: Bridget Elizabeth Good. But to me it means so much more than just a name.
When I was a young girl, I had always dreamed of owning my own store. When I graduated from Iowa State University in 2020 at my kitchen counter due to Covid, I knew I had to pave my own way & build my own career. I truly feel this journey is completely meant for me in this moment in time. I am SO excited to share this passion of mine with you!
As a clothing boutique, b.e.good carries affordable clothing for a classic, yet effortless look. I believe women at any age should feel happy, comfortable, and stylish in the clothing they are in.
I hope to bring you more than clothing and leave you with a piece of inspiration you can carry on to others.
Always remember, it is our gift in life to be happy, be kind, and most importantly b.e.good


Be Happy Hat
The signature Be Happy hat is an easy hat to throw on for your busy errands, weekend plans, or just to hide your bad hair day!
Wear this hat and remember, Be Happy!

Be Kind Bracelet
Every time you wear this bracelet, tell yourself you are spreading positivity into the world today! Remind yourself to lead by example and choose to Be Kind.

Be Good Coffee
A slow and easy morning is one of my FAVORITE things in life. Waking up to a fresh pot of coffee, picking out a favorite mug, and sitting still before a busy day ahead.
Enjoy this 12oz. Ground "Southern Pecan" Coffee.
